Dr. Bala Ramadurai | Professor, Executive Coach & Consultant in Innovation, Design Thinking, Intrapreneurship & Technology Forecasting

My Books

I have written a few books on various topics.

Design Thinking

The learners get under the skin of the user/customer and solve problems for them. The approach is based on an age old theory (more than 2000 years old) postulated by Lord Buddha. The learners learn thinking tools from the design world, the TRIZ/ARIZ world, Indian arts, metaphors and the patent database. Finally, they utilize some tools from six thinking hats and Mr. David Snowden. They learn the course interactively through silence, videos, stories, inane jokes and interesting assignments.

Creativity and Innovation

This workshop module uses the ARIZ/TRIZ thinking methodology (You could say that this course is an offspring of the design thinking course). The learners bring in problems that they have been working on and I guide them to use ARIZ/TRIZ in detail. The learner brings in problems that they have already understood and are fairly certain about the problem to solve using the concepts in the course.

Executive Coaching

“How does one execute a large innovation project within my company? Do I get personally involved or delegate? Am I listening or telling? I am doing my best, what more can I do?” If these are questions that keep coming to your head (and you happen to be the head of a company or department), you have reached the right place. One on one coaching can work wonders in clearing out the fog around some of the issues you may be facing in your workplace.

Technology Forecasting

If design thinking is for the NOW, technology forecasting is design thinking for the future. The learner uses a methodology called FORMAT - http://handbook.format-project.eu, a result of a European Union funded (~$3 million) project. The learner hones their skill to think of a future timeframe of more than 10 years. They will consider the potential of the current technology, but also the alternatives and how strong or weak is their technology of interest in comparison to the alternatives. Imagination, intuition, analytics and data crunching go hand in hand in this course. The predictions from the forecasting exercise are not as important as the questions of forecast posed (first stage of the FORMAT methodology).

Intrapreneurship - A workout

Intrapreneurship is a conundrum of sorts, since it is making an entrepreneur out of an employee taking the risks of an entrepreneur with the friendly resources of a company. How did Mindtree achieve this in 2008-9? I introduce the participants to the company profile. I excite them with the remarkable history of a very different kind of company. How and why did they launch 550? Why is 550 a very different sort of program? How did the program bring out innovation and the creative entrepreneurial spirit of the company? The learners assume the role of innovation managers of companies of their choice to design and present an intrapreneurship program.

Client Speak

I have worked with many clients and I always like to hear that they come out from the collaboration happy and satisfied. Have a look at what the clients said about my work.

Your TRIZ class was engaging in the way you connected with us. It helped broaden the way we approached problems.

Nari Narendrnath

Director, MTS, AppliedMaterials
In addition to knowledge and experience in design thinking, problem solving, and technology forecasting, Dr. Bala’s teaching approach was a shift from traditional pedagogy to perfect blend of giving conceptual background, hands on experience, and team learning. This suits as a learning approach for andragogy (adult learning).

Tenzin Rabgay

MBA (I&E), SIBM, Pune
We reached out to Bala pretty much last minute to help us facilitate a one day innovation workshop with one of our teams. Bala, made sure he first introduced the team to the nuances of ideation and innovation, introducing them to a framework that the team can follow holistically developing an Idea into a presentable prototype. During the facilitation of the workshop, he brought in the required energy and systematically guiding the teams to arrive at a presentable form that we could share with our stakeholders. The team thoroughly enjoyed the workshop and left rejuvenated to take up their ideas and develop them further, giving us an edge with our customers. Thank you Bala.

Vishal Bhalerao

Principal Consultant, ThoughtWorks
The students simply loved your session and so did I. They were asking me to look at how we could have some more sessions in the course from you :). They also mentioned that it was like they had just experienced the tip of the iceberg.

Supriya Chouthoy

Professor, Marketing, ICFAI Business School
My sincere thanks to Bala sir and his team for providing a very enriching learning experience for Design thinking course. Through out the journey it was very smooth and comfortable, spaced out with scope for recapturing and practice. The approach was very humble and effective in such a way that learner like me ( at the age of 50) also can take it with confident. The way in which the exam was conducted, in such a pandemic situation, was also very safe and smooth. I am glad to be one of the toppers, having got 94%, and for which I am grateful to Bala sir and his lively team! This course has given me the confidence to do many more courses and continue my learning experience.

Ms. Jayanthi Ramesh

Author and Freelance Trainer, Cambridge International

Updates (News and Blog)

I write occasionally about a few things that are dear to me - writing about life, teaching tools and techniques, and learning about technology. I plan to write more about health and writing in general as well. Stay tuned. Please do subscribe to my blog if you like what you read.

COEXIST - Actionable Stories for Sustainable Change - The End

on 2021-08-05

The final battle, challenge, finale, climax

You can call it whatever you want. This is it!

You’ve been prepping the hero and their team for, the entire story. Let’em have it all. There are certain battles which are epic and form their own story (You can apply the COEXIST structure just for the ending sequences).

Let’s recap. In the COEXIST storytelling method, we

chose a hero and an issue in step C;
wrote our grand story in one-line in step O;
made our hero “get out” of their comfort zone in step E;
gave them an external threat for them to battle in step X;
moved the hero from reaction to action in step I;
removed the help of their best friend/mentor in step S;
pitted them against the very thing that they never faced before on their own in step T;
and now, describe the final face-off in its entirety and give them something special as well.

Let’s go back to the stories that we have been tracking.

In Finding Nemo, Nemo, Marlin and Dory ask the fish to fight against the might of the fishing net. “Just keep swimming” is the mantra that these three tell all of the fish caught in the net. Marlin’s son does manage to free up all the fish and Dory, however Nemo lies at the ocean floor. Of course, Marlin, Dory and Nemo are united and as a special, we meet offspring, the Turtle, as the exchange student.

In The Matrix, after several failed attempts at being stopped, Neo reaches a telephone to be transported back to the real world. He faces his last challenge, he is shot by the agent at point blank range. Trinity throws a contradictory statement at Neo, which somehow revives him. He is now unstoppable and destroys Agent Smith. As a bonus, we see Neo do a flying thing at the end.

In Titanic, the tough challenge is to gain her senses to attract the attention of the rescuers, evade Cal and enter the US. She becomes an actress and finally has the heart to throw the Heart of the Ocean necklace into the… well… ocean.

How do you perform the final step of The End?

COEXIST - Actionable Stories for Sustainable Change - T - Tough challenge

By [Bala Ramadurai] on 2021-07-14

“What makes heroes heroes?” It is the ability to surmount tough challenges that everyone else before them gave up on.

So far, the hero has always had some help and they never truly believed in themselves or their own ability. The heroes were never in such a hopeless situation all by themselves before. We, as authors, have really set them up so that they can excel at what they are really good at, in the story - Be a Hero!

Let’s recap. In the COEXIST storytelling method, we

chose a hero and an issue in step C;
wrote our grand story in one-line in step O;
made our hero “get out” of their comfort zone in step E;
gave them an external threat for them to battle in step X;
moved the hero from reaction to action in step I;
removed the help of their best friend/mentor in step S;
and now, pit them against the very thing that they never faced before on their own.

Let’s go back to the stories that we have been tracking.

In Finding Nemo, Marlin has to now fight his worst enemy, his own parental instinct, to let his son do his own thing. The toughest challenge he faces is to help Dory, who is caught in a fishing net, while protecting his son, Nemo.

In The Matrix, Neo has to now fight his worst enemy, Agent Smith. One of the toughest challenges he faces is Agent Smith in the subway station, followed by many more interactions with the Agents, all this while trying to get back to the ship within time (There are sentinels attacking the ship in the real world).

In Titanic, Rose has to now fight for survival against all odds. With Jack gone, Rose has to get picked up by the rescue teams, not be detected by Cal and still make a life for herself as she had promised Jack before he died.

How do you perform the step of T - Tough Challenge?

COEXIST - Actionable Stories for Sustainable Change - S - Support of friend/mentor - gone

By [Bala Ramadurai] on 2021-06-23

“What are friends for?” this is a rhetoric you would hear from your friend when they help you in your hour of need. Awesome!

But in your story, if you want the hero to struggle the most and you want their best to come out, remove the support of their best friend/mentor. This is when the hero realizes that the power is within them.

Let’s recap. In the COEXIST storytelling method, we

chose a hero and an issue in step C;
wrote our grand story in one-line in step O;
made our hero “get out” of their comfort zone in step E;
gave them an external threat for them to battle in step X;
moved the hero from reaction to action in step I;
and now we are about to remove the help of their best friend.

Let’s go back to the stories that we have been tracking.

In Finding Nemo, Marlin and Dory reach Sydney and the dentists' place only to find Nemo “dead”, Marlin’s worst fear. Marlin finding his son again, now has to fight his paternal instinct to be protective and let his son be.

In The Matrix, Neo and Trinity reach the military installation and rescue both Morpheus and Trinity only to find Agent Smith in battle, Neo’s worst fear. Neo finding Agent Smith again, now has to fight his instinct (and advice from his fellow officers) to run away and fight back.

In Titanic, Rose and Jack (after rescuing Jack and after the Titanic sank) reach a place of safety on a piece of wreckage, only to find Jack dead, Rose’s worst fear. Rose finding Cal again (on the Carpathia), now has to fight her instinct of looking for support and fight her way back in life.

How do you perform the step of S - support of friend/mentor gone?

COEXIST - Actionable Stories for Sustainable Change - I - In-between

By [Bala Ramadurai] on 2021-05-04

We’ve reached an important point of a story. For regular movie-goers in India, we know this phase as the Interval or Intermission. Not only does this break in a movie serve as a pop-corn/bathroom break, but also from a story-perspective, it is the middle point of the story.

So, what is so special about the mid-point? For the hero, the mid-point has just one significance and an important one at that - Move from reaction to action. No, this has nothing to do with Sir Isaac Newton’s third law.

Let’s recap. In the COEXIST storytelling method, we chose a hero and an issue in step C; wrote our grand story in one-line in step O; made our hero “get out” of their comfort zone in step E; gave them an external threat for them to battle in step X; and now the hero is just tired of running around and just reacting to whatever is thrown at them.

Let’s go back to the stories that we have been tracking.

In Finding Nemo, Marlin and Dory find a diver’s mask which has the address where Marlin’s son might be. After dealing with the three sharks (Bruce, Anchor and Chum, if you wanted to know their names 😊), Marlin is faced with a dire situation. The only way to finding his son is in the mask, but the mask is in a dark abyss. With some persuasion from Dory (“Let’s keep swimming” earworm), Marlin decides that he’ll swim for the mask.

In The Matrix, after Morpheus is captured by the agents (Smith, Jones and Brown, if you wanted to know their names 😊), Neo is faced with a dire situation. The only way to rescuing Morpheus is to go to a military location, but the location is guarded by the military and three agents. With some persuasion (indirect) from the Oracle (“Know thyself” theatrics), Neo decides he’ll fight for Morpheus.

In Titanic, after Jack is captured by Cal (Lovejoy is the thug’s name, if you wanted to know his name 😊), Rose is faced with a dire situation. The only way to rescuing Jack is to go (back) to the Titanic, but the ship is sinking and she has no idea where Jack will be. With some (indirect) persuasion from Cal (and Jack himself), Rose decides to get back on to Titanic to rescue Jack and be with him.

Well, since today is May 4th, I’ll also talk about Star Wars (“May the fourth be with you”, get it?).

In Star Wars - A New Hope, Luke Skywalker is captured by Darth Vader’s storm troopers (Oh c’mon, I can’t name them all 😊) on the Death Star, Luke is faced with a dire situation. The only way to rescuing Princess Leia is to battle out along with Han Solo and the droids. Luke decides to join the Rebel Alliance against the Galactic Empire.

How do you perform the step of I - in-between?